Introduction
Integrations between ticketing software, website, and event planning software unlocks powerful benefits that streamline operations and enhance the overall event experience.
There are many ways to integrate and connect different systems to each other. While some integrations enable the automated transfer of data, others can actually take over key online interactions, like purchasing tickets, to improve the overall user experience.
Integrations come in all sorts of shapes and sizes in the Peppered Platform, and they all have specific roles to play. This article seeks to provide an overview of the wide range of applications and their advantages to you as a user, and to your visitors.
In this overview we will leave out any third party social or service app, like Spotify playlists, Vimeo/Youtube movies, Chat apps, etc. that are embedded on a webpage or loaded via Google Tag Manager. We do not consider these actual integrations, but merely added third party functionality.
Advantages of integrations
The Peppered Platform offers a wide range of different integrations for different applications;
Seamless Data exchange enables
- Automatic syncing of event details across platforms, saving valuable time in the process.
- Automated purchase urls from Marketing website to purchase path.
- Real-time event pricing and availability updates on the event website, resulting in a better user experience.
- Targeted campaigns based on ticket sales or any other visitor account metric like memberships or wish list content.
- Automated reminders and updates sent to ticket holders.
- Easy integration with SEA parties for remarketing, like Meta and Google.
- Easy integration with third parties to share your what’s on data with external apps.
Visitor account and Purchase path integration in the marketing website enables
- A consistent and smooth user experience.
- Personalisation of content and event access on the marketing website, based on box office visitor account-specific metrics like memberships.
- Consolidated analytics for website traffic and ticket sales metrics.
- Insights into attendee behaviour for future event planning.
The Peppered platform set-up
The Peppered platform, at it’s core, supports three different area’s of integration. The common characteristic is that all data is exchanged mostly automatically in the background, usually through one or multiple API’s.
- Event data update These background processes run periodically or can be triggered manually when needed. They retrieve event data from dedicated event planning or ticketing software. Event data updaters primarily handle creating and updating general event information in the Peppered system. Our most common partner systems that feed event data into the Peppered platform are;
- Fiona
- iTheatre/iConcerts
- Itix
- Ovatic
- Salesforce
- SeatGeek
- Spektrix
- Stager
- Tessitura
- Ticketmatc
- Tixly
- Yesplan
- Ticketing integration Ticketing integrations take various forms, but they fall into two main categories:
- Background processes that periodically or instantly update key event data. These processes connect to ticketing systems to track event availability and update event statuses on the marketing website, manage price changes, and import sales data—including offline sales, e-tickets, and linked user accounts.
- Visitor-facing features that enhance the website experience, such as integrated account creation/login, shopping baskets, seatmaps, donations, memberships, and payment processing.
- Active Tickets
- Eventim
- Itix
- Ovatic
- Seatgeek
- Spektrix
- Tessitura
- Ticketmatic
- Tixly
- Voordemensen
Each integration is customized based on client needs and system capabilities. Our most common ticketing partner systems that integrate with the Peppered platform in one or both areas are:
- Outgoing data feed & API The Peppered platform can share all aggregated event and ticketing data with external parties through various feeds and API endpoints. This includes events, pages/stories/news, visitor data, and activity metrics such as website behavior and ticket sales. Some common destinations;
- Meta (remarketing)
- Google (remarketing)
- External Narrowcasting
- UiTdatabank (BE) and other centralised event/activity databases
- CRM partners
Not all systems are created equally, and not all API’s offer the same features. All our partner integrations can therefor offer different subsets of features. For a detailed overview of different integrations and features per ticketing integration, check our Partner integrations section.
Our vision
CultureSuite strives to empower arts and culture organisations worldwide with a unified, sustainable, and user-friendly digital platform that fosters audience engagement, streamlines operations, and drives growth.
We actively seek new partnerships and integrations while maintaining a comprehensive roadmap that supports existing integrations and drives the development of new features.
Key integration objectives should include:
- Automating processes to streamline venue operations, and/or
- Ensuring a user-friendly web experience that optimises conversion
Recently released features
- Automated grouping of events into themes in the Spektrix event updater
- “include in feeds and exports” property per event
- Ticket sharing: Sync Shared ticket visitor data to ticketing system (Ovatic)
- TNEW design optimisations
- Bank payments via iDEAL 2.0 (NL/BE)
- Payments via Mollie Connect (NL/BE)
- Course enrolment support for third party urls
Features we are currently working on
- Purchase path redesign & refactor
- Generative AI API integrations in the CMS for content creation
- User-friendly Spektrix web-components setup solutions
- New outgoing Event API
Areas we are keeping our eye on
- Spektrix (partial) purchase path integration and SSO (following the Purchase path refactor)
- Tessitura (partial) purchase path integration (following the Purchase path refactor)
- Ticketmatic 5 (partial) purchase path integration and SSO
Useful links about our Platform integrations
Link | Description |
Overview of all ticketing integrations | |