Peppered and After Digital Merge to Revolutionise Arts Marketing and Web Solutions
When After Digital and Peppered merged in April 2023, it brought together a wealth of experience and complementary expertise into a single new organisation: CultureSuite.
On the one hand, you have strategic insights and design finesse from After Digital who are no strangers to delivering bespoke websites for some of the biggest cultural organisations such as The Old Vic in London and the Honolulu Museum of Art in Hawaii.
On the other hand, you have the technical brilliance of Peppered who have developed a website platform that specifically serves arts and culture venues. With its built-in integrations, wide range of automation tools and accessibility best practices, it’s made to help venues boost ticket sales and secure funding.
The merger of Peppered and After Digital is set to transform the arts sector by offering comprehensive digital marketing, UX/UI design, and strategic solutions to benefit theatres, venues, and arts institutions worldwide.
Key Takeaways
- Strategic Partnership: This merger combines Peppered's robust platform with After Digital's expertise in strategic design, creating a comprehensive solution for arts organisations.
- Global Reach: The combined entity serves a diverse array of renowned arts organisations globally, enhancing their digital presence and audience engagement.
- Improved Audience Reach: The merger aims to empower theatres, venues, and arts institutions to effectively showcase their work, making art more accessible to a broader audience.
- Expert Insights: Leveraging intelligent insights and critical thinking, the combined expertise will drive ROI and create exceptional digital experiences tailored to each organisation’s needs.
- Continuous Evolution: The partnership emphasises ongoing digital evolution, ensuring organisations stay ahead of the rapidly changing digital landscape.
Coen van der Poll, Strategic Director at Peppered and now CEO of CultureSuite, reflects on the partnership:
"After collaborating on key accounts in Belgium and the Netherlands, it became clear that After Digital can unlock new possibilities for our platform and explore new horizons."
David Johnstone, Founder & Director at After Digital, had this to say about the strategic partnership.
"We believe that using high-end SaaS software is the best strategy to evolve continuously and focus on audience reach and development. With Peppered's tools, we can provide arts organisations with a high-end setup to cover their strategic and technical needs."
Vocabulary
As with all name changes, some terminology has also changed:
Old | New |
After Digital (company) | CultureSuite |
Peppered (company) | CultureSuite |
Peppered Dashboard | CultureSuite CMS |
Peppered CMS | CultureSuite CMS |
Peppered platform | The platform / The CultureSuite platform |
