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How to manage your URLs

How to manage your URLs

Last updated on August 18, 2025

Updated: 18 August 2025 for Release v217

Creating a Referral URL or Redirect

To create a Referral Go To Website > Redirects > Add.

Here you can enter an alias and a target.

Redirects New Entry Screen
Redirects New Entry Screen
  • Type = Select whether the Redirect should be a Short URL or a Permanently Moved
  • Source* (required) = The short URL you can communicate will be the address of the website followed by this alias. In the example above it is "podcast".
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Take note! Do not use a source that already appears in the main menu of the website. For example, www.website.com/program is often already a main menu item.
  • Target* (required) = The target is the purpose of the referral. This is the long URL, following the domain, for example: ”nieuws/728/Nieuwe_podcastserie/”.
 

Improved URL structure for better SEO

By popular demand, we have updated your website’s URL structure - adding control over multilingual slugs, while preserving automated redirects to protect SEO value. Thanks to our community (and a final check by Mondo Marketing) for the input.

Why this matters to you:

  • Boost your SEO and tracking: Cleaner, more meaningful URLs help search engines and analytics tools better understand and rank your content.
  • Enhance Visitor experience: URLs will be easier to read and share, making you site more user friendly.
  • Gain more control: You will have more control over the exact naming of different sections of your URLs with new prefixes and slugs, tailoring them exactly how you want.
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What are Slugs? A URL slug is the user-friendly, descriptive part of a website address that comes after your domain name, identifying a specific page. It's a unique identifier that helps both search engines and users understand the page's content. Think of it as the page's "nickname" within the website. 

What you can do now:

Create short URL’s (slugs)

Every Production, Page/Story, Course, Theme, Theme group and People page now comes with a (multilingual) slug field:

Example of updating the Slug
Example of updating the Slug
 

Slugs are now used as part of the main URL for each page, followed by a four-digit identifier.

This identifier appears at the end of the URL, making links cleaners and easier to read. Previously, codes were used earlier in the URL.

 
Notion image
 

The following items now fully support slugs:

  • Production
  • Page/Story
  • Course
  • Theme
  • Theme group
  • People page
  • Genre/Tag

Existing URLs will automatically redirect to the new ones.

Create new URL prefixes

We have added the possibility to create custom URL structures for different content sections by adjusting the URL prefix. This feature supports multilingual sites, making it easier to tailor URLs to each language version of your site.

Examples:

  • Your calendar might be called /whats-on, your productions can use a different URL like /event/event-title
  • Your /courses overview can be renamed to /workshops while each course can use the url /workshop/workshop-title
  • /themes can become /festivals
 

The following sections now fully support these new prefixes:

  • Course detail pages
  • Courses overview
  • People detail pages
  • Production detail pages
  • Productions overview
  • Theme group pages
  • Theme pages

How to add Redirects for changed Prefixes

For every URL Prefix you change, a new redirect should be added to make sure all old URLs keep working properly and redirect visitors to the new URL.

To create a redirect go to Website > Redirects.

Select the type URL prefix (301) and set the source to your old URL Prefix and the target to the new URL Prefix.

Example Redirect after changing URL Prefix from
Example Redirect after changing URL Prefix from /agenda to /events
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Pro Tip! Add /* to the end of your source prefix (like agenda/*) to redirect all related pages that sit under that prefix. This means yoursite.com/agenda/name-of-performance also redirects properly.

When changing URL prefixes for detail pages, an additional /* needs to be added to the Redirect source. Some examples are listed below, with these detail pages marked in blue.

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Take note! It is advised to keep Prefixes for overview and detail pages the same. An exception here is themes & theme groups, as there is no single overview for themes. Themes are grouped in several theme groups, which each have their own page. So while theme groups can be found on /themes/festivals and /themes/selections, an actual theme page should use a different prefix like /theme/festival-a
 
Route
Old Url prefix
New URL prefix
Redirect source
Redirect target
Course (website_course_detail)
courses
workshops
courses/*
workshops
Courses (website_course_list)
courses
workshops
courses
workshops
People (website_people_detail)
people
creator
people/*
creator
Production (website_show_detail)
agenda
events
agenda/*
events
Productions (website_show_list)
agenda
events
agenda
events
Theme groups (website_theme_list)
themes
festivals
themes/*
festivals
Themes (website_theme_detail)
theme
festival
theme/*
festival

Difference between old and new URL structure

  • Old URL: /course/302/fiber-arts-o-ages-6-8
  • New URL: /workshop/fiber-arts-for kids-nhsd
 

What has changed?

  • The first section has a new URL prefix named “workshop” for clarity
  • The unique course ID (302) is removed from the middle for cleaner URLs
  • The workshop title in updated and simplified via the slug
  • The SEO redirect code is now at the end for better readability
 

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