Creating a Referral URL or redirect
To create a Referral Go To Website > Redirects > Add, where you can enter an alias and a target.

- Type = Select whether the Redirect should be a Short URL or a Permanently Moved
- Source* (required) = The short URL you can communicate will be the address of the website followed by this alias. In the example above it is "podcast".
- Target* (required) = The target is the purpose of the referral. This is the long URL, following the domain, for example: ”nieuws/728/Nieuwe_podcastserie/”.
Smarter and cleaner URLs
By popular demand, we've updated your website’s URL structure - adding control over multilingual slugs, while preserving automated redirects to protect SEO value. Thanks to our community (and a final check by Mondo Marketing) for the input.
Why this matters to you:
- Boost your SEO and tracking: Cleaner, more meaningful URLs help search engines and analytics tools better understand and rank your content.
- Enhance Visitor experience: URLs will be easier to read and share, making you site more user friendly.
- Gain more control: You will have more control over the exact naming of different sections of your URLs with new prefixes and slugs, tailoring them exactly how you want.
What you can do now:
Create short url’s (slugs)
Every production, course, theme, theme group and people page now comes with a (multilingual) slug field:
The slug is used and displayed as part of the main url for the page, and is extended with a 4 digit identifier.
This identifier is placed at the end of the url to create a more readable url. (previously codes were also used and placed more at the front of the url)
You can add or change Slugs for any production, theme, theme group or people page at any time. Rerouting from old urls happens automatically.
The following items now fully support slugs:
- production
- course
- theme
- theme group
- people page
- genre/tag
Create new URL prefixes
Another possibility is to create new url structures for different sections of content, by changing the URL prefix of a section. This also has multilingual support.
- So while your calendar might be called /whats-on, your productions can use a different URL like /event/event-title
- Your /courses overview can be renamed to /workshops while each course can use the url /workshop/workshop-title
- /themes can become /festivals, etc
The following sections now fully support these new prefixes:
- Course detail pages
- Courses overview
- People detail pages
- Production detail pages
- Productions overview
- Theme group pages
- Theme pages
As we roll out for release 215, all your current url structures will be kept in tact.
As changing URL prefixes on a website that is already live might influence SEO results, any change should be considered with care, and can only be made by the CultureSuite team upon request.
We are currently working on a solid redirect feature that keeps track of all URL prefix changes and can recognise older versions and properly redirect. This feature is not yet released, so we advice to not think about changing any URL prefix before we release the new redirect service.
Check out the difference between old and new URL structure
- Old URL: /course/302/fiber-arts-o-ages-6-8
- New URL: /workshop/fiber-arts-for kids-nhsd
What has changed?
- The first section has a new URL prefix named “workshop” for clarity
- The unique course ID (302) is removed from the middle for cleaner URLs
- The workshop title in updated and simplified via the slug
- The SEO redirect code is now at the end for better readability