Google offers eligible non-profits $10,000 per month in free advertising, but strict compliance rules mean many organisations leave money on the table or risk suspension. Learn how to get it right.
Google Ad Grants gives eligible non-profit organisations $10,000 USD per month in free search advertising. It's one of the most generous tools available to the cultural sector. Yet many organisations struggle to spend it effectively or risk losing access altogether.
We've partnered with MondoMarketing, a performance-driven digital marketing agency with over 15 years of experience, to deliver a strategic deep-dive into making this free budget work harder for your venue.
What you'll learn
- How to secure and protect your $10K eligibility
- Why the 5% click-through rate rule catches so many organisations out
- How to strategically split your Grants and paid spend for maximum return
- Real examples from cultural organisations getting it right
Date: Tuesday 26 January, 2026
Time: 15:00 CET
Duration: 30 min + Q&A
Location: Online
Language: Dutch
Sign up here
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