Join arts and culture professionals for a free day of practical learning and honest conversation at Lowry, Salford. CultureLab UK brings together venue leaders, marketers and digital teams to tackle shared sector challenges together.
The cultural sector faces challenges no single organisation can solve alone. Tight budgets. Changing audiences. New technology. The pressure to do more with less. And often, the fear of getting it wrong.
CultureLab UK brings together venue leaders, digital teams and arts marketers to share what's working, what hasn't, and what's worth trying next.
This is a day to exchange ideas, compare notes, and leave with something worth testing. Because when the sector experiments collectively, we all move forward.
What to Expect
A day of experimentation and exchange
CultureLab is built around the idea that good solutions come from collaboration. After all, the sector moves forward when we're honest about what we're learning. Every session is designed to give you something you can take back to your organisation, whether that's a new approach to try, a risk worth taking, or a connection made.
You'll hear from practitioners across ticketing, analytics, and digital strategy – sharing not just successes, but the experiments and ideas they're testing. You'll have time to talk with peers facing similar challenges. And you'll leave with fresh perspectives and the confidence to try something new.
Programme
09:30 – Arrival and welcome
10:00 – Opening remarks + keynote: A forward-looking session to set the tone for the day. Speaker to be announced.
11:00 – Session 1: Digital marketing and analytics. One Further to share practical approaches to understanding your audiences and measuring what matters.
12:00 – Session 2: Ticketing strategy. Tixly to explore how to optimise your ticket sales and improve the booking experience.
13:00 – Lunch
14:00 – Session 3: Building solutions together. CultureSuite on what happens when venues collaborate on shared challenges, and why the sector should do it more.
15:00 – Session 4: Final session details to be announced.
16:00 – Drinks and networking. Stay for conversations, connections and waterside views.
Programme subject to change.
When
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