Most well-known application is to give visitors a certain status like "friend".

Visitor Tags are located in Dashboard > Marketing > Visitor Tags

Usually these visitor tags originate in your ticketing system. They are imported to Peppered every time a visitor with a visitor tag logs in on the website

Within the Visitor Tags module you can see whether the tag is made in Peppered or if the visitor tag is created in the ticketing system. A tag with the source 'Website' will not communicate with your box-office system. It will only work for visitors with a website account, and tags can only be added or changed within the Peppered website/dashboard.

When creating a Visitor Tag within the Peppered Dashboard, you can add a 'life time'. This time will start ticking the moment a visitor receive this tag.

After logging in, a visitor will see his/her visitor tag(s) in the 'My Theatre' section:

Visitor Tags can be used in many Peppered dashboard modules, such as the Privileges module (price types available only for certain visitor tags) but also in Banners, Products and on Pages/stories and even page parts to show website content selectively. Each Visitor Tag can also grant access to early pre-sale moments, so it is pretty powerful stuff!

One more feature: you can give a certain Visitor Tag to visitors who buy a specific show. This can be especially handy for a live streaming event. If a Visitor buys a livestream ticket, they can get a special livestream visitor tag, so only they are able to see the show on the webpage specially made for this event. Within a specific event, you can add this visitor tag so that anyone who buys this event will automatically get the visitor tag attached to his/her account.

Visitor tags are imported and updated directly from the ticketing system. This happens every time a visitor logs into the website, or returns to the website, and even when they are still logged in after their previous visit.

When a visitor is currently on your website and logged in, the system keeps checking each hour for updates of visitor tags. So there is a maximum of one hour delay for a visitor tag to be synced from the box-office system to the website.

Usually that is no problem, but if you have just assigned a new tag to a client in your box-office system, and you are in a hurry, tell your client to log out and log in again. This way, the tag will be shown right away.

The website can add a visitor tag to a visitor account in your ticketing system. For this to happen automatically, go to the event in the "Events" module in the Peppered dashboard, and select the visitor tag you want to add to anyone who buys tickets for this event.

You can use this for a variety of possibilities. One idea is to grant access to special pages on your website based on the sale of tickets for a specific event, which is very useful when selling livestream access.

Read all about it in this manual: (Paid) streaming video on your website.

All visitor tags belonging to visitors are stored for general use in the "Visitor tags" module (Dashboard > Marketing > Visitor Tags).

To import a new visitor tag, add the specific visitor tag to your own account in your ticketing system. Next thing you do is log in to your website.

Now the system will get a sign that a visitor is logged in with a new visitor tag. The tag will also be imported to the Peppered dashboard in de "Visitor tags" module.

Newly imported visitor tags are automatically set to "inactive" in Peppered and must be activated manually if you want to use them on the website. This can be done in the "Visitor tags" module.Good to know: if you delete a visitor's visitor tag in Peppered, it will automatically return when someone logs in to the website. Your box-office system is always leading, and therefore the right place to delete or manage your visitor tags. Note: For most ticketing systems, all visitor tags can be imported at once via the import button in the "Visitor tags" module.

A visitor tag in Peppered:

Important: After creating the visitor tag in the module, test whether it works by logging in to the website with an account to which the tag is linked in the ticketing system. You should be recognized by the website after logging in.

Are you using the visitor tag to organize your pre-sale? Use "Special Access" to travel forward in time and check if your pre-sale settings are set up the right way.

You can see which visitor tags are currently active in your account in the special access panel:

Provisional visitor tags are a new way of assigning a visitor tag temporarily, based on the visitors' intent of buying an event or product. When the visitor adds the event or product to the shopping cart, the visitor tag will be activated. After the order is completed, or if the visitor removes the event or product from the shopping cart, the visitor tag will disappear again.

This will open up new possibilities connected to the event in the shopping basket:

To activate a provisional tag, just open the event or product (in the dashboard) that you want to act as a trigger, and add the visitor tag(s) you want to be temporarily activated in the field "Provisional visitor tags".

All in all, there are plenty of possibilities with the visitor tags. Enjoy this extended marketing tool!

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